4 Steps to get Your Small Business Website Ready for Mobile First Index

With Google’s upcoming switch to mobile-first indexing due mid-year, it is time to boost your business with the creation of a mobile-friendly website. Consider the following four tips for optimizing your website on any device in time for the shift to mobile first.

UNDERSTAND THE SWITCH TO A MOBILE FIRST INDEX

Google uses your desktop content to determine your website’s ranking for both desktop and mobile, meaning your rankings now depend on how your content appears on a desktop rather than on mobile devices. But since more people now access the internet with their mobile devices than from a desktop, Google has officially decided to rank websites based on mobile content. If your website does not have a responsive layout, has a slow loading speed or poorly designed navigation and content, your ranking is likely to decrease if you don’t optimize your site for mobile before the shift.

TEST AND ACCELERATE LOADING SPEED

Recent studies indicate that  47% of consumers want a web page to load in two seconds or less, and 40% of viewers leave a website if the loading process takes three seconds or longer. These statistics, along with Google’s announcement that mobile page loading speed will be a crucial factor for determining rankings after the switch, should be enough to make every business owner double-check their website’s mobile loading time. Determine the loading speed of each of your website’s pages with the use of Google ToolsChrome User and Page Speed Insights.

If you need to accelerate your loading speed, the following methods are among those most recommended:

  • AMP: The Accelerated Mobile Pages Project — AMP is an open-source enterprise that employs pared-down HTML to load your website’s pages quicker than standard HTML. This, in conjunction with Google storing your content in its buffer storage, helps to enhance your website’s loading time.
  • Progressive Web Apps — PWAs are options for those who don’t want to move to the AMP project. PWAs react quickly to user communications and load rapidly, making them a viable alternative to the AMP.
  • PWAMP — PWAMP is a mixture of PWA developed on AMP, JS, CSS, and HTML, but sites using PWAMP might not certify as fast as AMP pages do. However, PWAMP pages are still speedy and offer the same advantages as PWAs.

PUT THE SPOTLIGHT ON USER EXPERIENCE

A typical error that businesses tend to make is adapting their desktop websites to mobile while still behaving as if mobile is simply an addition to the desktop site. To achieve high rankings after the switch, companies must prioritize mobile by making adjustments based primarily on mobile users’ experience. Ask yourself the following questions about your mobile website users:

  • Navigation — What does it look like and how easy is it to maneuver? Is it simple enough for users to navigate back to where they have just been?
  • Clarity — How easy it is to find important information? Are my title pages clear? Is my contact information easily accessible?
  • Consider pop-ups — Is it easy to close pop-ups? Should I reduce pop-ups altogether?
  • Font — How big is my font size? How big should it be?

With these considerations in mind, you are ready to move to the final step of preparing your site for mobile.

OPTIMIZE YOUR DESIGN AND CONTENT

After closely analyzing your website based on the above questions, optimize and design your content for mobile with a focus on creating the best mobile user experience possible. There are many things you might want to reorganize about your design and content, but here are some of the most basic changes to make:

  • Responsive web design — Google recommends the responsive web design, which is a design approach with the goal of optimizing the appearance and functionality of a site on an assortment of different devices and screen sizes.
  • Use drop-down menus — Google stated it would not penalize websites for shielding their content behind drop-down menus if the content loads at the same time as the page, so feel free to incorporate drop-down menus reasonably when constructing your mobile site.
  • Don’t use Flash — Most mobile users cannot see Flash content, so avoid it altogether and use Java or HTML instead to add those engaging components to your site.
  • Make sure content is easy to read — Make your content easy to read on small screens; provide a few links in longer portions of text, so users can easily get where they want to go and use headers to divide your content and make your pages look neater.
  • Make text size and touch screen abilities easy to click on — Ensure your website is “tap friendly” by making your tap points the proper size and leaving ample space between the clickable components.

 

Looking for interactive – mobile-first for your business, consult with our expert! Contact us today!

Shades of Blackk Spalon

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Shades of Blackk Spalon – Responsive Web Design

Our valuable client is looking for the website for their business to grow their popularity among the people.

Our creative design and development team worked on the same and prepared a various concept for them and they chose the design!

Our development team prepared the Responsive WordPress Web Design for their business and host on the fastest server.

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Kultura – Book Graphics Design

Kultura – Book Graphics Design

One of our client is looking for a designer who can design and create their book. 

We from Atlive Tech Lab, team understand their requirement and prepare a book for them. Have a look for it. 

Do you want to create your own catalogue business book, we from Atlie Tech Lab, offers a creative Graphics Design Service that suits for your business. 

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What is Responsive Web Design?

responsive website

Have you asked yourself, “What is responsive web design?” Responsive web design is an approach whereby a designer creates a web page that “responds to” or resizes itself depending on the type of device it is being seen through.  That could be an oversized desktop computer monitor, a laptop or devices with small screens such as smartphones and tablets.

Responsive Web design has become an essential tool for anyone with a digital presence. With the growth of smartphones, tablets and other mobile computing devices, more people are using smaller-screens to view web pages.

These websites have to also consider the mobile-first index just announced by Google in April 2018. As more small businesses increase their mobile presence, their website, eCommerce, Google Business page, social media pages and other assets have to be easily accessible across all devices.

WHAT IS RESPONSIVE WEB DESIGN?

The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes.

Let’s take a traditional “fixed” website.  When viewed on a desktop computer, for instance, the website might show three columns. But when you view that same layout on a smaller tablet, it might force you to scroll horizontally, something users don’t like. Or elements might be hidden from view or look distorted.  The impact is also complicated by the fact that many tablets can be viewed either in portrait orientation or turned sideways for landscape view.

On a tiny smartphone screen, websites can be even more challenging to see. Large images may “break” the layout. Sites can be slow to load on smartphones if they are graphics heavy.

However, if a site uses responsive design, the tablet version might automatically adjust to display just two columns. That way, the content is readable and easy to navigate. On a smartphone, the content might appear as a single column, perhaps stacked vertically.  Or possibly the user would have the ability to swipe over to view other columns.  Images will resize instead of distorting the layout or getting cut off.

The point is: with responsive design, the website automatically adjusts based on the device the viewer sees it in.

HOW DOES RESPONSIVE WEB DESIGN WORK?

Responsive sites use fluid grids. All page elements are sized by proportion, rather than pixels. So if you have three columns, you wouldn’t say exactly how wide each should be, but rather how wide they should be in relation to the other columns. Column 1 should take up half the page, column 2 should take up 30%, and column 3 should take up 20%, for instance.

Media such as images is also resized relatively. That way an image can stay within its column or relative design element.

RELATED ISSUES

Mouse v. touch: Designing for mobile devices also brings up the issue of mouse versus touch.  On desktop computers, the user normally has a mouse to navigate and select items.  On a smartphone or tablet, the user mostly is using fingers and touching the screen.  What may seem easy to select with a mouse, may be hard to select with a finger on a tiny spot on a screen. The Web designer must take “touch” into consideration.

Graphics and download speed: Also, there’s the issue of graphics, ads and download speed. On mobile devices, it may be wise to display fewer graphics than for desktop views so that a site doesn’t take forever to load on a smartphone.  Larger ad sizes may need to be exchanged for smaller ads.

Apps and “mobile versions”:  In the past, you might have thought about creating an app for your website — say an iPad app or an Android app.  Or you would have a mobile version specifically for BlackBerry.

But with so many different devices today, it’s getting harder to create apps and different versions for every device and operating platform.

WHY SMALL BUSINESSES NEED TO SWITCH TO RESPONSIVE WEB DESIGN

More people are using mobile devices. A recent Pew study 77 % of Americans now own smartphones in 2018 which is up from just 35% in Pew Research Center’s first smartphone ownership survey carried out in 2011.

Check your traffic and you might just be shocked at how many visitors are getting to your website through mobile devices.  (In your Google Analytics, select “Audience” on the left side, then “Mobile” to see what proportion of traffic is from mobile devices. You can even drill down to see which devices are sending the traffic.)

Responsive design templates are everywhere now, for purchase.  If, for instance, you have a WordPress site you can visit a reputable template gallery such as ThemeForest and search for “responsive WordPress themes.”  Purchase one for under $50. We, Atlive Tech Lab, can then customize it for your logo and brand.

IMPORTANCE OF BUSINESS WEBSITE ON INTERNET

Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so. Your website will be the centre of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per-click advertising programs.

Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before entertaining the idea of leaving the comfort of their own home. Websites usually provide a map and directions to the company`s shops or offices, for visitors to less likely have trouble finding your location. Another important reason why having a website to represent your business is to give you credibility.

By building a website, you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business. A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be.

One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can`t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.

 

Websites are also available and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your company`s business hours.

A website with an online shop can provide a dramatic boost in sales. Before the internet era, people spend so much time wandering aimlessly in malls looking for stores that are available to shop in. Websites provide a solution to this problem, bringing the shops to you, in the comfort of your own home and lets you shop for the products you’re looking for.

Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase. Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in.

website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain. If you don`t have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.

The bottom line is, it is imperative for every business to have a website. The more professional your website is, the more advantages you can gain.

ATLIVE Tech Lab is always here to help you, please fill the form and be calm, we will help you to build your own business website within your budget and very quick.

WHY A LOGO IS IMPORTANT FOR YOUR BRAND

A strong logo is the beginning of your company’s branding
and conveys your business’s vision.

More than ever, companies find themselves racing against consumers’ shortened attention spans. As a result, they have turned their focus to creating newer, more memorable logos. No company can spend an unlimited amount of time convincing potential customers that their products are great. A logo, on the other hand, can quickly grab viewers’ attention and communicate a company’s core values uniquely. More and more, consumers are judging businesses by their appearance as much as by what they do.

With this new marketing model, businesses of all sizes must spend more resources creating original ideas. Major businesses will shell out millions on a logo designer to craft their perfect image, but most small companies don’t have endless amounts to spend. By comprehending how each aspect of a logo contributes to your success, you can stay one step ahead of the competition.

These are the reasons why your logo design is vital to your company’s brand:


“Most viewers take less than three seconds to scan
full web-page and form their first impressions.
The next thing they look for?  A company’s logo.”


A LOGO MAKES A GREAT FIRST IMPRESSION

A logo is a company’s first introduction to consumers. While this is not the only factor consumers consider when shopping, a logo can be an appealing invitation to learn more. Well-designed logos tell customers about a company with colours, shapes, and different fonts. Moreover, a visually striking image can intrigue customers, leaving them curious about the company behind a bold design.

A LOGO CAN BECOME ICONIC AND MEMORABLE

The most well-known companies in the world all share one thing in common – an instantly recognizable logo. Whether it’s Apple’s iconic fruit or Nike’s unmistakable swoop, logos can become synonymous with the brand they represent. It also works the same way around. A company with poor design and branding can become associated with their worst efforts, making it hard to shake the negative image. Strong logo design can help guarantee your company is always remembered in the best way possible.

A LOGO IS A BASIS FOR STRONG BRANDING EFFORTS

Logo design is only a part of a company’s overall branding. However, companies usually begin with this step to determine company colours, tone, fonts, and overall brand feeling. When crafting your company’s new logo, guarantee that it can be the foundation of a long-term branding campaign with excellent design and forward-thinking.

LOGOS COMMUNICATE YOUR COMPANY’S VALUES

For some, logos are simply pretty images with nice colours. However, the psychology behind logo design goes much deeper. A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and more) with decisions that can be as simple as choosing the right colours or the angle of the font.

YOUR COMPANY LOGO WILL DEFINE THE BRAND IMAGE

In the end, a logo is always the first association customers make with a company’s brand. Ignoring the design aspect to cut corners, save money, and shorten the design time frame can have more expensive consequences down the line. On the other hand, a memorable logo can serve as a springboard for a new brand strategy and can redefine a company’s image to consumers.

This post was originally published on Tailorbrands.